July 26, 20255 min read

Why Regional is the New Global in India’s Travel Trade

Why Regional is the New Global in India’s Travel Trade
India’s travel trade is shifting from metro cities to high-growth Tier 2 and Tier 3 markets. TREX is pioneering this movement—connecting global sellers with rising regional demand through focused B2B platforms, curated meetings, and strategic outreach.

The Shift from Metros to Markets

For decades, B2B travel events have centered around metro cities. But India's growth is no longer confined to Delhi, Mumbai, Kolkata or Bengaluru. Smaller cities are where travel demand is rising the fastest, and TREX is the first B2B platform to embrace this shift fully.

Building the Backbone of Regional Travel

TREX identifies high-potential, underrepresented cities and brings international DMCs, national tourism boards, and suppliers directly to them. Through verified buyer-seller meetings, curated networking, and local media outreach, TREX builds bridges where none existed before.

Regional First = Future Ready

As travel spending grows in Tier 2 and Tier 3 cities, businesses that invest in these regions early will lead tomorrow’s market. TREX offers a first-mover advantage that’s hard to ignore.

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