July 24, 20255 min read

Tapping Untapped Potential: Pune Leads India’s Regional Travel Boom

Tapping Untapped Potential: Pune Leads India’s Regional Travel Boom
Pune is emerging as India’s next travel trade hub, connecting Tier-2 and Tier-3 markets like Nashik and Aurangabad. With a thriving travel community and rising demand, TREX brings direct B2B engagement to unlock massive potential across regional markets.

Pune: A Strategic Hub with Untapped Travel Potential

When it comes to emerging travel markets, Pune is a game-changer. Positioned at the heart of Maharashtra’s booming economy, Pune is not only one of India’s fastest-growing metro regions—it’s also the gateway to a dense cluster of high-potential Tier-2 and Tier-3 cities like Nashik, Satara, Aurangabad, Solapur, and Kolhapur. TREX (Travel Relations & Exhibitions) strategically chose Pune as its host city because it sits at the intersection of connectivity, commerce, and opportunity.

Thousands of Regional Buyers, One Dynamic Platform

With thousands of active travel agents, tour operators, corporate bookers, and institutional buyers, Pune is witnessing a remarkable surge in travel demand—both domestic and international. Yet, these professionals rarely have access to the kind of direct B2B engagement that TREX delivers.

TREx bridges that gap—connecting verified regional buyers with national and international sellers, creating real business outcomes in a focused, professional environment.

A City Ready for the Next Level

From expanding airport infrastructure to a young, tech-savvy population and growing disposable incomes, Pune is primed to become India’s next travel trade hub. By bringing the exhibition to Pune, TREX is opening doors for brands looking to unlock growth in untapped regions.

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