India’s tourism industry is evolving rapidly, with the spotlight increasingly shifting to previously overlooked regions. Regional travel exhibitions like TREx (Travel Relations & Exhibitions) have emerged as powerful catalysts, connecting local travel agents from Tier 2 and Tier 3 cities such as Nashik, Kolhapur, Satara, Aurangabad, Ahmednagar, Solapur, and Shirdi with global tourism players.
The potential for growth in these smaller cities is immense. Pune, strategically placed and surrounded by rapidly developing Tier 3 markets, acts as a central hub. The city itself is witnessing accelerated economic growth, with its population projected to reach 7.53 million by 2025, making it India’s 7th largest metropolitan region by 2031.
Nearby Tier 3 cities like Nashik and Aurangabad have become growth hotspots due to rising disposable incomes, increased urbanization, and robust economic drivers like manufacturing, agriculture, and emerging IT sectors. TREx serves as a focused platform where regional travel agencies can gain direct exposure to national and international tourism offerings, facilitating business matchmaking and knowledge exchange sessions tailored specifically to these markets.
By enabling meaningful interactions and curated partnerships, events like TREx ensure sustainable growth in the tourism sector, generating substantial economic opportunities and setting the stage for long-term regional development.