July 23, 20255 min read

Unlocking Growth: How TREX Catalyses Tier‑2 & Tier‑3 Travel Markets

Unlocking Growth: How TREX Catalyses Tier‑2 & Tier‑3 Travel Markets
TREX is reshaping India’s B2B travel scene by bridging global tourism sellers with high-potential regional buyers from Tier-2 & Tier-3 cities. With AI matchmaking, hosted buyer programs, & strategic branding, TREX drives sustainable growth in emerging travel markets.

Connecting Regional Buyers with Global Sellers

TREX (Travel Relations & Exhibitions) is revolutionizing B2B travel by targeting emerging markets in cities like Nashik, Surat, Nagpur, and Coimbatore. By focusing on regional agents, TREX fills the gap between untapped demand and global supply—positioning itself as India’s first exhibition dedicated to Tier‑2 and Tier‑3 travel ecosystems

Why Local Markets Matter

Disposable income in smaller cities has grown by approximately 40% in the past five years, with 60% of India’s internet users now based outside metros. These trends translate to faster travel growth and stronger conversion potential in regional zones

TREX’s Winning Exhibit Strategy

Hosted Buyer Program: Connects exhibitors with pre-qualified buyers. AI-Powered Matchmaking: Delivers an average of 12–15 quality meetings per exhibitor Professional Environment: 300+ verified decision-makers with ₹50 lakh+ budgets ensure high-impact interactions

Long‑Term Regional Impact

Beyond the two-day event, TREX supports follow‑ups, social media campaigns, and targeted regional branding to boost lead conversions and ROI—all to build a sustainable travel ecosystem in India’s emerging markets.

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